Innovative Program

Program Objective

China’s influence on the world is undoubtedly growing. As such an understanding of China and its people is an increasingly
pressing need, since despite the adoption of many of the trappings of Western culture, China’s own culture still has a pervasive
influence on its people’s beliefs and behaviors.

Either in our distinguish Mandarin programs, both in-school and on-line, or in this creative culture study, our ideas are
differentiated from all other training providers through the importance placed on understanding Chinese logic in making
the understanding China and Chinese people easier. Chinese logic, often quite at odds with typical Western logic, is deeply influenced
by Chinese history and tradition in so many diverse ways.

With our exclusive program outline, MasterChina can create a bespoke short study program for you or your organization to understand
more about modern China in an effort to decide how best to respond to those varied influences.

How are we different?

No matter how your cultural training is delivered, MasterChina’s approach is differentiated from other providers in the following ways:

Explain the Chinese Perspective The aim of our program is not to judge, or compare Chinese and Western viewpoints. What we
teach is intend to show and explain, as much as possible, general attitudes prevalent in Chinese society which help to explain
common behaviors.

Constantly Updated We bring information about what is happening in Chinese society today, and explain why this is happening;
rather than using often outdated information from academic textbooks.

Close to Real Life vs. Academic Focus We like to introduce the lifestyles of typical Chinese. This includes the newest popular
words for our Mandarin students, showcasing the latest technology used in daily life, explaining social relationships, celebration
customs and social media trends.

Interactive and Enduring While it is possible to learn passively about Chinese culture, we invite our students to experience it by
asking questions directly, and conversing both with expats in China, and locals, to develop a richer level of understanding. We also
provide ongoing support to all program participants.

Program Content

China has its own unique concepts of philosophy, such as natural law, evolution, rationality, spirit, emptiness, trustworthiness,
knowledge, essence, practice and the Yin and Yang. Having evolved through the centuries, these concepts are now an integral
part of Chinese history and customs, heavily influencing its economy, society and business culture.

MasterChina’s cultural training program consists of three pillars,
China’s History and Customs, China’s Economy and Society and Chinese Business culture

China’s History and Customs

China has one of the oldest recorded cultures and today
that culture is undergoing change more rapid than in the
last 5,000 years. How did these rapid changes come
about? How has history influenced the nature of Chinese
people? How has China connected/disconnected with the
outside world over the past centuries and what legacies
has that created? What historic events have affected
China’s development? What do Chinese customs reflect?

Through analyzing, and answering these questions, this
course sheds light on the drastic changes that continue to
influence this country today. Armed with a better
understanding of China’s history and customs, and how
they continue to affect the way people think, and act, you
will find it easier to both understand Chinese people and
interact effectively with them.

China's Economy and Society

The tremendous changes that have occurred in China over
the past four decades have been the subject of much
study and both praise and criticism around the world. As
China’s economy boomed, driven by fundamental reforms,
it has opened up to the world driving
profound effects on its society.

This course not only describes China’s blooming
economy, but also analyzes the social context that both
shapes, and is shaped by, its economy. The objective of
the course is to survey developments in China from a
social point of view, and to develop an understanding of
economic phenomena as inextricably connected to social
contexts. Examining migrants, gender, trust, guanxi, face
and place, this course creates a nuanced understanding
of the economy and how it operates.

Chinese Business Culture

For non-Chinese seeking to do business effectively in China, a first step is to appreciate Chinese business etiquette and
Chinese citizen’s social-life habits. Because Chinese people have their own ideas about business.

How do the Chinese people regard gift-giving? What do “face” and “personal relations” mean? Why do Chinese people always
say “relations”? What problems should expatriate managers pay more attention to when negotiating with Chinese?
How should one go about recruiting and motivating Chinese staff members?
How do I explain some seemingly “strange behavior,” or break an impasse in my negotiations in China?

The purpose of this course is to give a rapid introduction into these and other similar business-related questions.
With an understanding of the proper way to reconcile these, essentially, cultural differences, both individuals and
international organizations can more efficiently do business in China.